How does a famous company like Maison present their corporation to the public? The makers of the Maison Cartier corporate video found at: http://www.youtube.com/watch?v=ixXeucyDG5s choose to present the beauty and precision of their jeweled watches.

The F5 Corporate branding video, is a You Tube video touting the new F5 network, a technology that purports to solve problems the computer industry once had in managing their vastly increased stores of data, and coordinating applications which depend on their system.

Respower had a hard challenge to meet. According to information contained in the captions of their video, Respower is the largest 3D film laboratory, serving Hollywood and the film and video industry.. Their list of clients, including such television and film greats as Star Trek, is impressive. At the same time, the company, which services predominantly professional videographers and filmmakers, is almost unknown to the public.

One of the challenging questions, that any video producer must decide early on, when making is where he wants his video to be on the spectrum between branding and documentary

Cross Fire Film has made an amazing branding video for Johnson and Johnson. The 4 minute flick, which at times resembles a scene out of a major motion picture, does not include a single mention of or image of Johnson and Johnson, other than one credit at the end, and raises many questions, and makes us wonder if the video will be as effective in branding , as it is in cinematography.

Western Geco, a global pace setter in oil and gas seismic surveying hired SquareZero to put together a long 3d for their trade show events. The recently branded product line named ‘The Power of Q’ was featured in the high impact sequences of 3d graphics, for the purpose of drawing conventioneers to their trade show booth. The film was depicted on the 42 inch Philips WOW ‘auto-stereoscopic’ display, which shows 3d video without the use of special glasses.

Advertising studies have elucidated both the positive and negative sides of celebrity advertising. Most importantly, they have found that people should stay away from absolutes when deciding if celebrity advertising is right for their company. Statistically speaking, there have been just as many mediocre ads with as without celebrities. Big name stars, however, have been used very successfully to maintain the image of large brands such as Pepsi. In this situation…

What is unique about a trade show video? The trade show video is like a corporate video, which has been edited, shortened and made much more concise. Even in its shortened form, however, the trade show video, must, still promote company branding by conveying the company image.