How to Portray a Limousine Company in A Video Short
When people look at a limousine website video , they will be most interested to see two things. They want to see the company’s limo fleet, and they want to see the fleet presented in the context of the luxurious environment we associate with limo rides. Background music to enhance the video’s effect is a third feature that needs to be included in any quality limo video.
eLocal successfully presented these images in their eLocal limousine company website video. And, they set themselves additional challenges. They wanted to keep their video length to under 20 seconds and they wanted to make the video general enough, so that it could be purchased and used by any limo company wanting a limo video on their web site. Their video, which can be seen at http://www.youtube.com/elocalvideoexamples#p/u/15/hMVyEZq8BSE accomplished their objectives.
The video opens with an intro transition that sees the limousine through a widening lens eye view, that widens out from the center of a dark screen. The limo is yellow with black opaque windows. We look at the limo from the perspective of someone standing on the sidewalk, as the limo drives by. Next a pleasant screen transition opens up to the inside of the limo. A well dressed executive, complete with a handkerchief in his pocket, is sitting in the back of the limousine facing forward. He swivels around to pick up a telephone which sits in the rear compartment of the limousine, and brings the receiver to his ear, as the video ends.
The background music is appropirate for the scene. The sounds remind us of the type of jazz combo music that might be heard in a hotel bar or lounge room. As a whole, the video enhances the presentation of the limo using imagery of the well dressed exec and music reminiscent of a hotel environment, to suggest the dignity and luxury associated with limousine rides. Considering how many businessmen on business trips use limos to get around from airport to hotel and from hotel to restaurant or meeting, the go with imagery of the video is very appropriate. The captions are appropriate as well, “Ride in one of our limousines,” for the outside shot, and “ride in luxury,” for the inside shot.
While longer limo like to feature samples of the whole company fleet, this 19 second video did well to feature only one of the luxury conveyance vehicles. A stretch limousine, in size, is right in the middle of a typical limo fleet. It is larger than a Lincoln town car but smaller than a hummer or a limo bus.
The camera angles show off the limo quite well. Not only do we see how it rides, from the outside, we can appreciate small touches, such as the changing glint of the sun off the windows, which give the appearance of a smooth ride and the beginning of a wide smooth turn, as the limo turns into a new street, just before the scene shifts to the inside.
The 19 second eLocal video makes a good point. When trying to convey a company image in just a few seconds, presenting one image carefully throughout the 19 seconds can be more effective than flashing lots of images on the screen.
