What Do You Expect to See in a Limousine Corporate Video
What are the necessary ingredients of a limousine corporate video ? Any standard limo corporate video will want to include clips of the shiny immaculate clean and exciting limo fleet, clips of background scenes that people typically associate with limo rides, and finally background music to enhance the mood
The Chase Limousine web video might not be the most outstanding video in its class, however, it contains all the basic ingredients which must be included in a successful limousine company video The video can be found at: http://www.youtube.com/watch?v=X88CHpK1Sm8
The essential ingredients of a limousine video can be presented in many formats, the Chase company has chosen to present their material along with sequential narrations and captions. The video shows off the Chase fleet and its capabilities and suggests the types of events people rent limousines for. The video is very ordered and the text carefully coordinated with shots of the limousines.
The video begins with an introduction, “Luxury limousines” and then it continues, “Classic limos for your special occasion.” “Hummer limos to style up your party,” “Limo buses to accommodate all your friends,” “A variety of choices and styles to accommodate any event, any special occasion, any time.” “Trust our professional services and accommodations.” “Chase Limousines.”
The intro graphic of the video is silvery white against black, colors that suggest classic exterior limousine colors. As the narrator speaks out the words “classic limos,” the camera pans a white and black stretch limo. When the narrator utters the words “For your special occasion” the camera switches to an internal view of the video, featuring plush internal seating, and a lit bar with a reflecting mirror.
As the narrator speaks out the words “Hummer limos,” the camera shows an external and internal shot of a hummer limo. The inside is decorated with fiber optic lighting. A long well stocked bar sits along one side of the van and a bluish leather sofa stretches along the other wall; reaching all the way to the back seating area. The ceiling is lit-up with a bright sky-blue fiber optic light display that is broken up into a verigated color pattern by reflecting mirrors. “To style up your party,” the narrator concludes.
As the narrator speaks out the words “Limo buses,’ the video shifts to a view of a limo bus and its interior. The internal color scheme of the bus is more subdued than the hummer. Sedate brown paneling and stately blue seating, present a more reserved appearance than the hummer. The narrator concludes, “tT accommodate all your friends.”
As the narrator speaks out “A variety of choices and styles,” we see a picture of a corporate executive standing next to a limo with his hand resting on the back window. The caption reads, “For all your events.” Shortly thereafter, the scene shifts to the front of a wedding reception hall. A caption at the top of the video reads out “Weddings.”
In the next segment, the screen displays in succession a series of events and special occasions while the narrator informs us that the “Chase limo fleet is designed “to accommodate any event, any special occasion at any time.”|As the narrator describes the flexibility of the Chase limo fleet, the screen displays successively a picture of a car with a “just married” sign on the back, a split screen shot of three prom photos followed by a nice photo of a football field, with the caption reading “Sporting Events.”
In the final segment, the narrator, speaking on behalf of the company, asks the viewer to “trust our professional services and accommodations.” Simultaneously, a man in a two piece suit hold out his hand as if to shake hands with the viewer.
The video ends with a shot of a Lincoln town car and the name of the company emblazoned in prominent lettering both above and below the vehicle.
The video presents, if only in abbreviated form, the images we expect to find in a limousine corporate video. In 2010, people expect nice shots of a stretch limo, a hummer limo, and a limo bus along with sophisticated interior lighting, and this video provides them. The video also presents the types of background images we associate with limousine travel. We see shots of a sporting events a wedding a wedding hall, a corporate event and a prom. The glorious exciting times for which even rare limo users will often reserve a limo.
At the close we see a shot of a Lincoln town car a vehicle that is frequently the choice of airport commuters and in-town commuters as well. If there is anything missing, in this video, it might be a shot of an airport. Airport travel is also sleek and glitzy and could have been included, but apparently Chase wished to emphasize the important and glorious social events, which make limousine travel so memorable and special.
