Creating an Effective Video for Your Website

More and more people are seeing the need to put a video on their website. It is common knowledge among businessmen that a video on the web site increases the conversion rate of the site, which means more business and more bucks for the company. This increased return makes it worthwhile to spend some money to create the video. Professional production companies are happy to help meet businessman’s needs. For the few extra dollars it takes to create a web video the owner can expect an even greater return from his investment.

Whether the business owner makes a video himself or with the help of a video production company or a combination of the two, he will be better off giving thought to the qualities  of a video that will be effective on his web site.This is where it makes sense to learn from the professionals and examine the types of videos that video production companies put on their own sites. In this article, I will be examining the on the web site of Winmax Video of California, a producer of website videos, and other professional business videos.

We first see, that the Winmax Video is well placed. The video is just under the navigation bar, towards one side and in sight of the surfer as he arrives at the website. This immediately alerts the surfer to the fact that there is a video, and he has the choice of watching it or going on to read the other material.

Thirty seconds to slightly more than a minute is a good length for a video. Modern day, fast paced Internet surfers, want quick concise information. The Winmax Video is 1:07 .

Jumping to the video content, consider first the video intro. The video should capture the attention of the viewer. This one does by beginning with an explosive motion graphic, which is one way to attract audience attention. But even before the video starts, an attractive graphic embedded in the video area can give surfers a clue as to the content of the video. Immediately after attracting audience attention, the video must provide the viewer a reason to watch the rest of the video. Winmax adds a graphic of an intergalactic star cluster with a brief line of “interstellar” type electric synthesizer organ music. The clip suggests the cosmic importance of the work of their firm.

The body of the video should get right to the point. This video introduces the company name and function in the first sentence, with content backed up by captions

Depending on the budget and desire of the company making the video, some or most of the content of the body can be illustrated by graphics and motion graphics and or sound effects. It is important that the graphics do not in any way detract from the content of the video. If they can provide a little added spice to the content, a little enlivening of the day, then they have done their job.

A web video should conclude with a call to action. This video states: Contact us today and ask your Winmax representative how we can grow your business,” direct and to the point.

At the very end, the web video should present a caption containing the company name, location and contact information. This video does.