How can you make a 20 second video about landscaping, that is general enough to be used by any landscaping company, but specific enough to attract customers? eLocal set about trying to accomplish this very goal when they created their 20 second Landscaping Tree Trimming online video.

More and more businessman with company websites are realizing that a web video, which greets visitors to the web site, makes the web site more personal reaches out to visitors in a stronger way and increases the conversion rate. What are the essential elements of a web video that will turn clicks into customers. That is the central question.

The Oskosh power of big ideas corporate video is ‘example of a corporate video which succeeds in presenting a unified branding image and theme that runs throughout the video. The Oskosh company makes big trucks, and the title of their corporate video, “The Power of Ideas,” describes the central branding image of bigness, that the video conveys to the viewer.

For the last three years, eLocal has been creating generic mini-web videos that can be placed on the website of anyone in the profession for which the video was made. The videos are produced in quantity and are sold at whoelsale prices and have made it possible for even the small businessman to place a video on his website. This strategy has made the businessman feel good, but the question is whether these little mini web videos are drawing in the traffic.

I want to talk about an ineffable quality found in successful trade show videos. This quality characterizes videos which acheive effective communicate with the listener. It is inculcated into the video when the videographer recognizes that he is communicating with people like himself; reasonable human beings with human needs, human desires, human thoughts and human feelings.

eLocal has a series of short 10-20 second which they give away to each of their clients. These videos face the challenge of presenting material which can fit on any website, in a given profession, and yet be so specific that it can effectively reach out to potential customers and make them want to do business with the company.

As one You Tube commentator noted, the Germans have an innate fascination and ability with detail. They also are well known for their fascination with intricate toys and models, in everything ranging from beer mugs to puppets. In the Miniature Wonderland Railroad video, the Germans are showing off the most intricate and largest model train exhibit in the world.

eLocal can take credit for having invented the web video genre of the generic website video. Since the pioneer in any field is just that, and is only presenting the initial solutions to the challenges of the field, it is worthwhile reviewing these videos and considering what appears to work and what doesn’t.

Respower had a hard challenge to meet. According to information contained in the captions of their video, Respower is the largest 3D film laboratory, serving Hollywood and the film and video industry.. Their list of clients, including such television and film greats as Star Trek, is impressive. At the same time, the company, which services predominantly professional videographers and filmmakers, is almost unknown to the public.

eLocal has created a series of, min website videos, which they give away to every customer who subscribes to their local business marketing plan. The are presented as “custom” videos in that each individual clip is tailored to a particular profession.