Anyone making a viral video wants to know what is the optimal length of a good viral video. I did an internet search on that very question, and came up with a variety of answers.

You’ve made your restaurant video and now it’s time to place it on your web site. Where will you put it, to attract the most attention. Proper placement can make a tremendous difference in the response your video will get. In this article I will be presenting 10 internet sites that have restaurant videos, and I will give my opinion as to which ones are effective and why.

Savoring the good times, that’s the take home message of the Herford House restaurant video, seen at http://www.foodreference.com/frvideos/html/local-rest-039.html.

While many people will be home with their families during the holiday season, other businessman are taking advantage in the lull in work to create business opportunities of a different kind. So for the second year running, the Hong Kong Food Festival trade show is scheduled to take place right around the holiday season from [...]

Many people get an idea for a video, an idea that has personal meaning, and they want to share it with the public. The problem is that when they present it, the effect they are trying to create, albeit great, gets lost. The “Nobles” video is an example of how this happens.

Advertising studies have elucidated both the positive and negative sides of celebrity advertising. Most importantly, they have found that people should stay away from absolutes when deciding if celebrity advertising is right for their company. Statistically speaking, there have been just as many mediocre ads with as without celebrities. Big name stars, however, have been used very successfully to maintain the image of large brands such as Pepsi. In this situation…

One way that restaurant videos can successfully bring customers to the restaurant is by  portraying it in a way that presents an inviting atmosphere to the viewer. There may be as many ways to do this as there are restaurants. The Aloha Grill restaurant video is one example of how this can be effectively accomplished. [...]

An important challenge in commercial video production, is to create videos that break down the barrier between the viewer and the viewed. One way to accomplish this is to interest the viewer. Another way to accomplish the same goal is to entertain the viewer.

…many, if not most restaurant videos, attempt to present the atmosphere of their pub, inn, or eatery, as well as the food. But some restaurant videos go beyond the presentation of atmosphere, and present their bar, pub or eatery as a place of romance and even serious love.

Catching the attention of the audience right from the start, is an important consideration when you are creating a business video whether it be a trade show video, or a restaurant video, or another genre. The content of the first 5 seconds should answer the viewer’s silent question “Why should I devote some of my precious time to watching this video?