Always at the forefront of new innovations in video and communications technology, the NAB show, the annual trade show for the National Association of Broadcasters will be introducing and featuring telepresence. at the 2011 show

I want to talk about an ineffable quality found in successful trade show videos. This quality characterizes videos which acheive effective communicate with the listener. It is inculcated into the video when the videographer recognizes that he is communicating with people like himself; reasonable human beings with human needs, human desires, human thoughts and human feelings.

Respower had a hard challenge to meet. According to information contained in the captions of their video, Respower is the largest 3D film laboratory, serving Hollywood and the film and video industry.. Their list of clients, including such television and film greats as Star Trek, is impressive. At the same time, the company, which services predominantly professional videographers and filmmakers, is almost unknown to the public.

One of the challenging questions, that any video producer must decide early on, when making is where he wants his video to be on the spectrum between branding and documentary

The mark of a successful company is one that can be challenged with a project that takes them to a new level of excellence, and can successful meet the challenge and fulfill the expectations of their client. Diginovations, home of creative video solutions, was challenged to create a trade show video for Microwave Radio Communications, for the 2007 NAB trade show.

There was a time when trade show videos referred to videos made for trade shows. Now, more and more, trade show videos refers to videos made at the trade show. A well made on-the -spot trade show video captures the excitement and flavor of the show and passes it on to the viewer.

When Oncura wanted to market their cryoablation medical device they turned to DDA medical, an accomplished medical video production company to create their company’s trade show video. The final product, the Oncura is an accomplished film and yet it raises questions about the hidden strategic processes used to compose it. Most importantly it points out the importance of determining who a commercial video is targeting.

The Nova Wheel seen at: http://www.youtube.com/watch?v=UC0bAieoUqA&NR is a no frills tell it like it is production. This humble video is not studded with impressive motion graphics, 3D effects or hypnotizing background music. It doesn’t have many views on You Tube, but it has one quality that makes one wonder if it may have been effective at the Trade Show.

A full view narrator can be an appropriate integrating device for a trade show, sales or marketing video. However, use of a full view narrator is challenging and fraught with potential pit falls

A trade show video has conflicting requirements, which make creating one challenging. The video must attract people and yet it should be informative, which can make a video a bit dull. The video should promote branding, which is a subjective process and yet it should impart objective material, which can take away from the branding effect.