Did you every think of yourself as a playwright or weaver? If you are a businessman who has decided to undertake writing the storyline for your corporate video, you will find you have undertaken a bit of both challenges. In this article, we will look at the task of weaving the fabric of your corporate video

When it comes to categorizing corporate videos, they can be placed in a spectrum between two poles. At one end are videos that seem like documentaries, journalistic reporting about the corporation. At the other extreme, are Hollywood style videos, which seek to entertain and wow the audience into submission. These videos employ special effects, background [...]

John Horwarth is a journalist turned videographer who firmly believes in producing documentary style corporate videos. He presents the following points on his website.

Alan Horwath is a corporate video maker in England, who has presented a large list of the versatile uses that can be made of corporate videos. Because the list is so thorough, I felt it worth sharing. The complete list can be found at:

Use of a news reporting style in corporate videos has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need, in a corporate video, to present only positive information about the corporation.

There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a quality corporate video. One interesting approach is presented by Alan Howarth on his website www.alan-howarth.com.

Most corporate videos begin and end with a display of the corporate logo. Yet how many people realize that most of the corporate logos that appear in corporate videos are more than mere geometrical designs, and their creation was more than mere happenstance. In the Masonic Symbolism in Corporate Logos Video, produced by the Freeman Perspective, we are informed that many of the symbols found in modern corporate logos are also important symbols studied assiduously by the Masons.

Many corporate videos begin and end with the corporate logo. Most businesses have a logo, and yet how many people realize the depth of thought that frequently goes into the creation of a corporate logo.

Before actually writing the storyline or narration for the body of a video, a company should have decided exactly what they are planning to say. What problems are they addressing, what achievements of the corporation do they wish to present, what changes in corporate policy or product focus do they wish to explain to shareholders, what new developments are down the pike, and liable to excite investors.

First impressions are memorable, and a quality corporate video will seek to lead off with an image or logo that makes a meaningful and memorable impression in the minds of the viewer. In the best videos, the intro will not merely be designed to hold the viewer’s attention; it will also present the central theme of the video in a compressed visual format.